"Smart Gift App"
1 Executive Summary
SmartGift
is an online web application that allows people create events (like
birthday, anniversary), generate wish list and invite friends to contribute. It
guarantees saving people’s time and targeting at people’s most desirable gift. At
its core, it combines person’s true heart-desired gift with his friends’
collective intelligence and budget. Inspired by wedding registry and Kickstarter,
SmartGift is a unique service that offloads the time-consuming and random-goal
gift picking efforts and transforms it into an interactive and constructive
process for both recipients and givers.
Our
target clients are two parts: 13 to 24 year old young people. They are
technical savvy and have rather tight budget in gifts. For them, entry-level
luxury and electronics are most desired. SmartGift can allow his large number
of friends and schoolmates contribute very few amount, $10 dollars virtually
the price for an e-card to give her that cashmere Burberry scarf always on her
mind or that ipad he longs for months. Also, SmartGift allows friends/family
the people know him/her best to discuss, reference other similar/past events on
SmartGift to come up with creative gifts even no wish list is generated. The
other group is 26 to 35 year old working folks. They are too busy to track and
remember people’s special date and preference. Also they are more personal and
professional events with gift involved like baby shower, colleagues’ farewell
party. SmartGift reminds them about events and makes event planning never
easier.
I
propose to first present the free trial application among target clients and
then offer premium service, charge by event or membership. When the product
reaches certain maturity and users basis, it can also generate revenue by
placing retailers’ ad and allowing them to make gift suggestions. I plan to launch
our free trial/demo version first, posting advertisement on social network
websites, discussion forums and high traffic blogs. Currently there are not so
many similar applications on market. Most gift-related applications are e-card
creation and event reminder.
The biggest risk is early stage marketing. People are not used to fund-raising gift
picking process except wedding registry. I am addressing this risk by
producing easy to use user interface and friends-inviting Mechanism. For one
single event created, there are not only one person uses our service, but a
great part of his networks are also users.
2 Business Model
2 Some words about me
Hello, guys, first of all, I'd like to thank you for hosting such great event for us. I have and will have a lot of funs in it!
My name is Yuan Vivien Wang. Now I am a 3rd year grad student at San Francisco State University majored in Software Engineering. Grown up as the only girl in school interested in programming at Jr high school, I have already dreamed to build up something to change people's life. I got two B.As from Peking University, China, one in Hindi and the other in Economics. Then I got a MA in theological studies at Harvard Divinity School. Later I was admitted to PHD in religion at Harvard. But it was then I realized that my passion for IT can not wait. I became a freelance web developer at the age of 18 and I felt true happiness at SF State in acquiring abilities I am passion about in achieving my dream.
Entering SF State, I completed all the undergrad level class and went on as a researching assistant for Prof Yang Hui, whose major focus is data-mining and cloud computing.
Here is a link to my linkedin profile:
www.linkedin.com/pub/yuan-vivien-wang/12/156/4b0/
Hello, guys, first of all, I'd like to thank you for hosting such great event for us. I have and will have a lot of funs in it!
My name is Yuan Vivien Wang. Now I am a 3rd year grad student at San Francisco State University majored in Software Engineering. Grown up as the only girl in school interested in programming at Jr high school, I have already dreamed to build up something to change people's life. I got two B.As from Peking University, China, one in Hindi and the other in Economics. Then I got a MA in theological studies at Harvard Divinity School. Later I was admitted to PHD in religion at Harvard. But it was then I realized that my passion for IT can not wait. I became a freelance web developer at the age of 18 and I felt true happiness at SF State in acquiring abilities I am passion about in achieving my dream.
Entering SF State, I completed all the undergrad level class and went on as a researching assistant for Prof Yang Hui, whose major focus is data-mining and cloud computing.
Here is a link to my linkedin profile:
www.linkedin.com/pub/yuan-vivien-wang/12/156/4b0/
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